Votiva | Seminar
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Microsoft Dynamics 365 / Annata 365 in Thailand

The Management Solution That Meets Today’s and Future Business and Operational Needs.


Votiva – Gold Certified Microsoft Partner, together with partner Annata. We are pleased to invite you to attend the event for Automotive Industry hosted by Votiva and Microsoft.

Thailand is the largest vehicle producer in South East Asia. Whilst it boasts this reputation, the industry is undergoing unprecedented changes. As technology leader,we are at the forefront of providing solutions to help automotive companies accommodate with such transformation.

This event is focused on Key Business Influencers and will provide insights on how consumers are changing the way they interact with dealers and the importance of technology when future proofing your business.

Join us for this intimate session where industry executives will discuss topics that are redefining how you do business in Thailand.

บริษัทโวติว่า (Votiva)  ร่วมกับ บริษัท อันนาตะ (Annata) ขอเรียนเชิญท่านเข้าร่วมงานสัมมนา อุตสาหกรรมยานยนต์ ซึ่งได้รับการสนันสนุนอย่างเป็นทางการจากไมโครซอฟท์

(Microsoft) และ โวติ ว่า (Votiva) อย่างที่ทราบกันว่าอุตสาหกรรมยานยนต์มีการพัฒนาเปลี่ยนแปลง ก้าวหน้าไปข้างหน้าอย่างมากกว่าที่เคยเป็นมา ในฐานะผู้นำด้านเทคโนโลยี

พวกเรา พร้อมที่จะเป็นที่ปรึกษา แนวหน้าในการจัดการหาโซลูชั่นส์ ที่จะช่วยให้บริษัทยานยนต์ของท่าน สามารถรองรับการ เปลี่ยนแปลงดังกล่าวได้อย่างดีที่สุด โดยในการสัมมนาครั้งนี้ท่าน จะได้ร่วมรับฟัง ผู้บริหารอุตสาหกรรมชั้นนำอภิปราย เกี่ยว กับหัวข้อต่างๆ ที่สำคัญเกี่ยวกับการทำธุรกิจยานยนต์ในประเทศไทย.



Thursday 8th November, 2018



08:30AM – 1:30PM



Intercontinental Bangkok Hotel
Platinum One Room
973 Ploenchit Road
Bangkok 10330, Thailand




Registration: 08:30 – 09:00

  • Introduction


Digital Transformation: 09:00 – 09:45

  • Industry trends in the Automotive Industry
  • The car buyer journey
  • Microsoft’s positioning for the Automotive Industry


Microsoft Dynamics Solution: 09:45 – 11:45

  • Microsoft Dynamics 365 / Annata 365 – Automotive Solution
  • Coffee/Tea Break
  • Success Stories


Questions and Answers: 11:45 – 12:15


Buffet Lunch / Network: 12:15 – 13:30


Download Invitation - Thai

ดาวน์โหลด จดหมายเชิญ


  • Christian Kaufmann – Microsoft – Director of Dynamics for Manufacturing and Automotive Industries in Asia Pacific. (20 years of experience)
  • Chantal Stravens – Annata – Director – Asia Pacific. (22 years of experience within Automotive Industry)
  • Pailin Jongviriyavong – Votiva – Microsoft Dynamics Solution Architect. (20 years of experience Microsoft Dynamics)
  • Birgir Ragnarsson – Annata – Regional Director – Asia Pacific. (30+ years of experience within Automotive Industry)

See further details about speakers below















Christian Kaufmann


Christian is the Director of Microsoft Dynamics for Manufacturing and Automotive Industries in Asia-Pacific.

With 20 years of experience in the manufacturing industries and business solutions, Christian is a recognized industry leader in Asia-Pacific and a trusted advisor to many manufacturing and IT executives.

  • Passionate about driving digital transformation and to support manufacturing customers in achieving superior customer experience (CX).
  • Joined Microsoft from Technosoft Automotive Retail Solutions, where he was the Chief Operating Officer, in charge of growth and expansion strategy, product portfolio, business development, sales and marketing.

Before that Christian was with another leading Tier 1 ERP solution provider, where he was responsible for the Automotive industry business unit in Asia for more than a decade. Christian pioneered the Go-To-Market of SAP’s automotive industry portfolio in Asia and was a trusted advisor to many major manufacturing organizations in the region.

Christian holds a Masters in Engineering and Business Administration from one of Germany’s leading Universities of Technology (TUKL).


Chantal Stravens


Chantal is a high performing manager with 22 years of Automotive experience and an extensive track record in solution sales and relationship management.

The past 5 years maintaining C Level Global relationships focussing on helping customers with digital transformation of their business. Her involvement in a variety of multinational projects has provided a firm understanding of the complexities associated with selecting and implementing ERP systems.

Having worked her way from a dealership floor to now managing a region, her corporate climb in both the Automotive and Tech industries gives her a unique perspective her customers can capitalise on.

Chantal’s passion for technology, coupled with her enthusiasm for customer engagement is a driving force for her success.  


Pailin Jongviriyavong


Pailin Jongviriyavong, a Microsoft Certified Professional & Specialist (MS/ MCPS/ MCTS/ MBSS/ MCITP), has 20-year experience from hands on ERP implementation to project management using Microsoft Sure Step Methodology and many mores, solution architecture, training, maintenance support, project fixing, as well as presales.

Her experience spans across multiple industries locally and internally, with integrated knowledge in Finance, Trading, Logistics, Customer Relationship Management, and Human Resources. Pailin can also do vertical solution design & implementation, i.e. Hire Purchase/ Leasing solution, Hospital Solution, Real Estate Solution, Private School Solution, Government Sector Solution, Energy Industry Solution, Automotive Solution, etc.

System Implementation Project Management

Be the first team who brought and introduced Microsoft Dynamics AX (previously call Damgaard Axapta) to Thailand market 19 years ago since it was in version 2.0. Implement Microsoft Dynamics AX projects, support, and maintenance, as well as manage the whole project under limited time and resources with 100% success rate. Take full responsibilities in financial series (General Ledger, Accounts Receivable, Accounts payable, Bank Management, Fixed Assets) and Trading series (Inventory Management, Purchase Order, Sales Order, Bill of Materials), CRM Series (Sales Force Automation, Telemarketing, Campaign management, Questionnaire), Human Resources, and also experiences many projects with integration to other customized modules and third-party products.


Birgir Ragnarsson


A veteran of the automotive industry for 30+ years, Birgir Ragnarsson progressed through various roles before eventually settling in as a CFO.

The family owned company was the sole distributor of multiple brands running its own flagship dealerships as well as servicing multiple independent dealers as an importer and distributor.

However, his true passion was for technology. Ragnarsson spent 8 years honing his skills implementing custom build projects before realising there was a fundamental need for an industry specific ERP. Along with two other colleagues, Annata was created in 2001.

Ragnarsson was pivotal in creating a solution that suited multiple industries across many regions. The recent 17 years has seen Mr Ragnarsson help build the European operations and turn it into a truly global success story. His focus on the Asia Pacific region was considered by many as Annata maturing into a true Global ISV.

About Annata:

Annata is a global organization headquartered in Reykjavik, Iceland. Based on our deep and longstanding expertise in the automotive, heavy equipment, and industrial machinery sectors, we provide a fully integrated business management solution using Microsoft Dynamics 365 Enterprise, Power Bl, and Azure.

As one of a handful of top global Microsoft partners, we deliver a solution that is deeply embedded in the Microsoft ecosystem, providing functionality that helps manufacturers, distributors, dealers, rental companies and fleet operators to deal with the industry pains and to transform their existing operations and processes to adapt to and embrace new technologies like loT, machine learning, and the Cloud.

With the combination of deep industry experience and comprehensive capabilities within chosen technology areas, the Annata Team delivers software solutions and offers professional services to the Automotive, Equipment, Rental and Fleet industries.

Annata’s Footprints


About Votiva:

Votiva is a leading Microsoft Dynamics ERP & CRM implementation service provider in South East Asia.

The Votiva group was established in 2007 and is a Danish managed consultancy company focused on implementing Microsoft Dynamics business solutions to the local markets in South East Asia as well as IT Offshore Outsourcing services to the global market.

Votiva is, through whole owned office and strategic partners representing one of the largest group of Microsoft Dynamic experts across South East Asia region representing more than 150 Microsoft Dynamics professionals with a track record of more than 250 Microsoft Dynamics implementation projects.

Votiva’s Coverage



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